In the heart of Innsbruck, “Experience Tirol” offers a different way to discover Tyrol: an interactive and immersive journey that combines cutting-edge technology and storytelling to connect visitors with the region’s history, culture, traditions and landscapes in a memorable and emotional way.
The experience unfolds through a series of sensory environments integrating virtual reality, 360º projections and immersive settings, developed by Kraftwerk, an Austrian company specialising in experiential audiovisual solutions. In one of these key spaces, Figueras Seating has turned the seat into the central element of the experience.
The room is equipped with 30 fully customised Woody RT 2312/M seats, featuring 360º rotation and seamless technological integration. Each seat incorporates the virtual reality technology within its own structure, housing the CPU in the backrest and concealing all cabling inside the base, without compromising comfort or aesthetics.
The result is an experience in which seating is no longer a passive element, but the device that makes the journey possible. Design, technology and emotion come together to tell the story of a territory in a new and powerful way.
