The Revival of New York’s Victoria Theater: A Multipurpose Space in Harlem

Victoria Theater Harlem by KGA

The Victoria Theater, an iconic cultural venue in Harlem, has regained its former glory after an ambitious renovation that completely transformed its infrastructure while preserving its historical essence. Figueras Seating participated in this project by installing a retractable seating system in its two cultural spaces, designed to maximize the versatility of its multipurpose rooms and enhance the audience experience.

Built in 1917 on 125th Street in Harlem, the Victoria Theater was a hub of African American talent, hosting burlesque, vaudeville, and cinema performances. However, the theater closed in 1977 and, after several attempts at revival, remained abandoned for a decade. Today, thanks to a major renovation that involved demolishing the original building and constructing the tallest skyscraper north of Central Park in Manhattan, the theater has been reborn as a modern cultural venue that preserves its historical character while adapting to the needs of the 21st century.

Victoria Theater Harlem by KGA

Objective: Flexibility for Multiple Activities

One of the key challenges of the project, led by KGA – Kostow Greenwood Architects, was to equip the two performance spaces with a versatile infrastructure that allows for multiple configurations. To achieve this, Figueras proposed a retractable seating system, enabling the spaces to be quickly transformed according to the type of event. This system equips the two black boxes, spaces designed for artistic creation and experimentation.

The main hall features 199 seats, while the smaller one has 99 seats, both equipped with the Minispace 5071 model, a compact and ergonomic chair, ideal for telescopic seating and high-use environments. Its folding mechanism operates smoothly and silently, ensuring a quick transition between configurations. Additionally, Delta 430 chairs have been incorporated into the first row to expand capacity, providing added flexibility and allowing the seating arrangement to be adjusted according to each event’s needs.

Victoria Theater Harlem by KGA

Maximum Profitability and Space Optimization

The implementation of telescopic seating systems at the Victoria Theater has significantly enhanced the functionality of the venue, enabling the same space to host theatrical performances, concerts, banquets, or exhibitions without requiring structural modifications. This solution maximizes space profitability by facilitating a more diverse program and increasing the frequency of events and activities.

The Apollo Stages at the Victoria Theater in New York is a prime example of how Figueras’ retractable seating systems can transform a performance venue into a versatile, efficient, and profitable space. With decades of experience in designing seating solutions for theaters, auditoriums, and cultural venues, Figueras continues to offer the best combination of design, comfort, and functionality.

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Figueras Seating is taking part in the 2026 edition of Feria Hábitat València as one of the firms selected for the retrospective exhibition of the National Innovation and Design Awards. The show brings together four decades of Spanish design to highlight the strategic role of industry in transforming products, interior spaces, and manufacturing processes. The exhibition forms part of València Inspira Diseño 2026, an extensive trade fair platform hosted at Feria Valencia that brings together Feria Hábitat València, Textilhogar, Espacio Cocina SICI, and the 360 by Cevisama area. Spanning over 110,000 square meters and hosting 1,200 exhibiting brands, the event delivers an integrated overview of contract interiors aimed at architects, interior designers, and global specifiers. Two iconic designs in the history of industrial seating Within this historical survey of Spanish design, Figueras Seating, awarded the Spanish National Design Award in 2013, presents its Flame and Lyon armchairs in the official showcase area (N2P6 Bis). Both models reflect precision engineering and ergonomics applied to high-traffic public venues. Including Flame and Lyon in the curated selection alongside key designers and manufacturers reflects the company’s track record in developing seating systems that balance functional performance, operational longevity, and refined aesthetic standards. Promoted jointly by Feria Valencia and the General Secretariat for Innovation of the Ministry of Science, Innovation, and Universities, the retrospective is complemented by technical panel discussions at the Ágora Nude, exploring design as a strategic tool for competitiveness and global industrial outreach. About Figueras Figueras specializes in the design, engineering, and installation of fixed and retractable seating systems for collective spaces. With nearly 100 years of heritage, operations in over 80 countries, and completed installations across landmark buildings worldwide, the company combines precision engineering with architectural criteria to enhance user comfort and long-term facility performance.
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