High-tech seats play a crucial role in the BMW Welt, a building at the service of communication, where the exclusivity of the brand is showcased. Designed to provide comfort and durability in the viewing room of the vehicle production process, these seats were meticulously selected from among several options. The chosen model, Sensó 13113, stands out for its sinuous design and comfortable backrest, manufactured with a process similar to that of car seats. Its cold-molded polyurethane foam structure on a metal base offers a perfect combination of elegance and resistance, reflecting the building’s modern and technological image. With black and pearl gray leather upholstery and a red seat to add the brand’s signature provocative touch, these seats incorporate BMW’s distinctive style in every detail.