Stadium design is no longer just about capacity; it has evolved into a challenge of multipurpose architecture. Recent projects, such as the profound transformation of the Spotify Camp Nou, the new Rabat Stadium, and the cutting-edge arenas in Abu Dhabi, prove that the industry is shifting toward a continuous business model where hospitality and technology take center stage.
In the midst of this paradigm shift, we return to the Sports World Congress 2026 as a Main Partner. Our goal is to lead the conversation on how seating solutions must adapt to the “premiumization” of collective spaces. Designing grandstands is no longer enough; the current challenge for architects and specifiers is to integrate comfort and profitability into infrastructures that must be both iconic and operational 365 days a year.
This congress will be the key meeting point to debate the future of these major venues. At Figueras, we are ready to contribute our technical and strategic vision to shaping the stadiums that will define the next decade.
